It’s the same reason do everything. Run marathons. Build businesses. Push ourselves. Climb mountains.
To show ourselves that we can conquer the process, for long enough to persevere.
For we know damn well there’s nothing there for us. And once we climb that mountain, there will be another one right next to it that’s taller and meaner.
That is the gift.
Knowing we’ll never see the taller mountain until we first stand on the summit of the first one.
Give thanks for the suffering.
